Intake dates

202111 January12 April12 July11 October
202210 January11 April11 July10 October
20239 January10 April10 July9 October
20248 January8 April8 July7 October

Course Requirements

Qualification

 

 

English Language
Minimum Age

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have four years equivalent full-time relevant work experience.

IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including 6.5 hours online per week)

Course Structure

UNIT CODES UNIT NAMES TYPES
1BSBMKG621Develop organisational marketing strategyCore
2BSBMKG622
Manage organisational marketing processesCore
3BSBTWK601
Develop and maintain strategic business networksCore
4BSBMKG623
Develop marketing plansCore
5BSBSTR601
Manage innovation and continuous improvementElective
6BSBFIN501
Manage budgets and financial plansElective
7BSBMKG553
Develop public relations campaignsElective
8BSBMKG626
Develop advertising campaignsElective
9BSBOPS601
Develop and implement business plans Elective
10BSBMKG625
Implement & manage international marketing programsElective
11BSBMKG624
Manage market researchElective
12BSBCRT611
Apply critical thinking for complex problem solvingElective

Course Requirements

Qualification

 

English Language
Minimum Age

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have two years equivalent full-time relevant work experience.

IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including 6.5 hours online per week)

Course Structure

UNIT CODESUNIT NAMESTYPES
1BSBMKG541
Identify and evaluate marketing opportunities
Core
2BSBMKG542
Establish and monitor the marketing mix
Core
3BSBPMG430
Undertake project work
Core
4BSBMKG552
Design and develop marketing communication plans
Core
5BSBMKG555
Write persuasive copy
Core
6BSBMKG543
Plan and interpret market research
Elective
7SIRXMKT006
Develop a social media strategy
Elective
8BSBMKG550
Promote products and services to international markets
Elective
9BSBOPS504
Manage business risk
Elective
10BSBMKG435
Analyse consumer behaviour
Elective
11BSBMKG553
Develop public relations campaigns
Elective
12BSBTEC404
Use digital technologies to collaborate in a work environment
Elective

Course Requirements

Qualification
English Language
Minimum Age

There is no minimum qualification required for entry into this course
IELTS 5.0 or higher with a minimum of 4.5 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including 6.5 hours online per week)

Course Structure

UNIT CODESUNIT NAMESTYPES
1BSBMKG439
Develop and apply knowledge of communications industry
Core
2BSBCMM411
Make presentations
Core
3BSBMKG435
Analyse consumer behaviour
Core
4BSBWRT411
Write complex documents
Core
5BSBCRT412
Articulate, present and debate ideas
Core
6BSBMKG433
Undertake marketing activities
Core
7BSBMKG441
Develop public relations documents
Elective
8BSBOPS404
Implement customer service strategies
Elective
9BSBTEC303
Create electronic presentations
Elective
10BSBMKG434
Promote products and services
Elective
11BSBMKG440
Apply marketing communication across a convergent industry
Elective
12BSBPEF402
Develop personal work priorities
Elective

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