Intake dates
| 2019 | 7 January | 8 April | 8 July | 8 October |
| 2020 | 6 January | 6 April | 6 July | 12 October |
| 2021 | 11 January | 12 April | 12 July | 11 October |
| 2022 | 10 January | 11 April | 11 July | 10 October |
Entry Requirements
Qualification
English Language
Minimum Age
Should have completed all core units in BSB52415 Diploma of Marketing and Communication
IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age
Course Duration
Total CRICOS Duration
Contact Weeks
52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)
Course Structure
| Nº | UNIT CODES | UNIT NAMES | TYPES |
|---|---|---|---|
| 1 | BSBMGT616 | Develop and implement strategic plans | Core |
| 2 | BSBADV602 | Develop an advertising campaign | Core |
| 3 | BSBMKG609 | Develop a marketing plan | Core |
| 4 | BSBMKG603 | Manage the marketing process | Elective |
| 5 | BSBMKG608 | Develop organisational marketing objectives | Elective |
| 6 | BSBMGT608 | Manage innovation and continuous improvement | Elective |
| 7 | BSBINM601 | Manage knowledge and information | Elective |
| 8 | BSBMGT615 | Contribute to organisation development | Elective |
| 9 | BSBMGT617 | Develop and implement a business plan | Elective |
| 10 | BSBMKG605 | Evaluate international marketing opportunities | Elective |
| 11 | BSBMKG606 | Manage international marketing programs | Elective |
| 12 | BSBMKG607 | Manage market research | Elective |
Entry Requirements
Qualification
English Language
Minimum Age
Should have completed all core units in BSB42415 Certificate IV in Marketing and Communication
IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age
Course Duration
Total CRICOS Duration
Contact Weeks
52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)
Course Structure
| Nº | UNIT CODES | UNIT NAMES | TYPES |
|---|---|---|---|
| 1 | BSBMKG507 | Interpret market trends and developments | Core |
| 2 | BSBMKG523 | Design and develop an integrated marketing communication plan | Core |
| 3 | BSBPMG522 | Undertake project work | Core |
| 4 | BSBADV507 | Develop a media plan | Elective |
| 5 | BSBEBU501 | Investigate and design e-business solutions | Elective |
| 6 | BSBMKG501 | Identify and evaluate marketing opportunities | Elective |
| 7 | BSBMKG502 | Establish and adjust the marketing mix | Elective |
| 8 | BSBMKG506 | Plan market research | Elective |
| 9 | BSBMKG509 | Implement and monitor direct marketing activities | Elective |
| 10 | BSBMKG510 | Plan e-marketing communications | Elective |
| 11 | BSBMKG513 | Promote products and services to international markets | Elective |
| 12 | BSBMKG514 | Implement and monitor marketing activities | Elective |
Entry Requirements
Qualification
English Language
Minimum Age
There is no minimum qualification required for entry into this course
IELTS 5.0 or higher with a minimum of 4.5 in each band or equivalent
18 years of age
Course Duration
Total CRICOS Duration
Contact Weeks
52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)
Course Structure
| Nº | UNIT CODES | UNIT NAMES | TYPES |
|---|---|---|---|
| 1 | BSBCMM401 | Make a presentation | Core |
| 2 | BSBCRT401 | Articulate, present and debate ideas | Core |
| 3 | BSBMGT407 | Apply digital solutions to work processes | Core |
| 4 | BSBMKG417 | Apply marketing communication across a convergent industry | Core |
| 5 | BSBMKG418 | Develop and apply knowledge of marketing communication industry | Core |
| 6 | BSBRES401 | Analyse and present research information | Elective |
| 7 | BSBMKG408 | Conduct market research | Elective |
| 8 | BSBMKG419 | Analyse consumer behaviour | Elective |
| 9 | BSBMKG401 | Profile the market | Elective |
| 10 | BSBPUB402 | Develop public relations campaigns | Elective |
| 11 | BSBMKG414 | Undertake marketing activities | Elective |
| 12 | BSBMKG413 | Promote products and services | Elective |
Career Pathways
| Certificate IV | Diploma | Advanced Diploma |
|---|---|---|
| Direct Marketing Assistant | Account Manager (Advertising) | Account Director (Advertising) |
| Marketing and Communications Consultant | Marketing and Communications Manager | Global Account Manager |
| Marketing Coordinator | Marketing Manager |
Want to study with us?
Testimonial
Mega showed me that learning English can also be fun, meeting people from all over the world and learning about their cultures.
Mike Cartwright, France
Mega showed me that learning English can also be fun, meeting people from all over the world and learning about their cultures.
Mike Cartwright, France
Mega showed me that learning English can also be fun, meeting people from all over the world and learning about their cultures.
Mike Cartwright, France
Mega showed me that learning English can also be fun, meeting people from all over the world and learning about their cultures.
Mike Cartwright, France
