Intake dates

20197 January8 April8 July8 October
20206 January6 April6 July12 October
202111 January12 April12 July11 October
202210 January11 April11 July10 October

Entry Requirements

Qualification
English Language
Minimum Age

Should have completed all core units in BSB52415 Diploma of Marketing and Communication
IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)

Course Structure

UNIT CODES UNIT NAMES TYPES
1BSBMGT616 Develop and implement strategic plans Core
2BSBADV602 Develop an advertising campaign Core
3BSBMKG609 Develop a marketing plan Core
4BSBMKG603 Manage the marketing process Elective
5BSBMKG608 Develop organisational marketing objectives Elective
6BSBMGT608 Manage innovation and continuous improvement Elective
7BSBINM601 Manage knowledge and information Elective
8BSBMGT615 Contribute to organisation development Elective
9BSBMGT617 Develop and implement a business plan Elective
10BSBMKG605 Evaluate international marketing opportunities Elective
11BSBMKG606 Manage international marketing programs Elective
12BSBMKG607 Manage market research Elective

Entry Requirements

Qualification
English Language
Minimum Age

Should have completed all core units in BSB42415 Certificate IV in Marketing and Communication
IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)

Course Structure

UNIT CODESUNIT NAMESTYPES
1BSBMKG507Interpret market trends and developmentsCore
2BSBMKG523Design and develop an integrated marketing communication planCore
3BSBPMG522Undertake project workCore
4BSBADV507Develop a media planElective
5BSBEBU501Investigate and design e-business solutionsElective
6BSBMKG501Identify and evaluate marketing opportunitiesElective
7BSBMKG502Establish and adjust the marketing mixElective
8BSBMKG506Plan market researchElective
9BSBMKG509Implement and monitor direct marketing activitiesElective
10BSBMKG510Plan e-marketing communicationsElective
11BSBMKG513Promote products and services to international marketsElective
12BSBMKG514Implement and monitor marketing activitiesElective

Entry Requirements

Qualification
English Language
Minimum Age

There is no minimum qualification required for entry into this course
IELTS 5.0 or higher with a minimum of 4.5 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)

Course Structure

UNIT CODESUNIT NAMESTYPES
1BSBCMM401Make a presentationCore
2BSBCRT401Articulate, present and debate ideasCore
3BSBMGT407Apply digital solutions to work processesCore
4BSBMKG417Apply marketing communication across a convergent industryCore
5BSBMKG418Develop and apply knowledge of marketing communication industryCore
6BSBRES401Analyse and present research informationElective
7BSBMKG408Conduct market researchElective
8BSBMKG419Analyse consumer behaviourElective
9BSBMKG401Profile the marketElective
10BSBPUB402Develop public relations campaignsElective
11BSBMKG414Undertake marketing activitiesElective
12BSBMKG413Promote products and servicesElective

Career Pathways

Certificate IVDiplomaAdvanced Diploma
Direct Marketing AssistantAccount Manager (Advertising)Account Director (Advertising)
Marketing and Communications ConsultantMarketing and Communications ManagerGlobal Account Manager
Marketing CoordinatorMarketing Manager

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