Diploma of Social Media Marketing is Australia’s only accredited course in social media, marketing, and first of its kind anywhere in the world.

Intake dates

20206 January6 April6 July12 October
202111 January12 April12 July11 October
202210 January11 April11 July10 October
20239 January10 April10 July9 October
20248 January8 April8 July7 October

Entry Requirements

Qualification
English Language
Minimum Age

There is no minimum qualification required for entry into this course
IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)

Course Structure

UNIT CODES UNIT NAMES TYPES
1SMMBCM501A Plan, implement and manage blog and content marketing Core
2SMMMSM502A Plan, implement and manage mainstream social media marketing strategies Core
3SMMNSM503A Plan, implement and manage niche social media marketing strategies Core
4SMMBPB504A Establish and build a strong personal brand in social media Core
5SMMEMS505A Plan, implement and manage email marketing Core
6BSBMKG523 Design and develop an integrated marketing communication plan Elective
7BSBPMG522 Undertake project work Elective
8BSBMKG507 Interpret market trends and developments Elective

Social Media Careers

Social media marketing is one of the fastest growing industries worldwide, meaning there are strong employment opportunities and high average salaries.

SOCIAL MEDIA CAREERS-02
SOCIAL MEDIA CAREERS-03

• Deborah Lee (UK)
• Eric Tung (USA)
• Trevor Young (AUS)
All featured on the Forbes
Top 50 Social Media
Power Influencers list.

SOCIAL MEDIA CAREERS-04

Create and implement
highly comprehensive
social media marketing
strategies, graduating
with an impressive
portfolio and successful
social media marketing
strategy

SOCIAL MEDIA CAREERS-05

Social media marketing is
relevant for all businesses
and industries. Social
media managers are
in high demand which
means there are strong
employment outcomes for
graduates

SOCIAL MEDIA CAREERS-06

Nationally Recognised
Training by the Australian
Government – the only
formal qualification in
social media marketing

Become an expert in an industry which is in high demand

Testimonial