Intake dates

Term 1 IntakeMidterm Intake 1Term 2 IntakeMidterm Intake 2Term 3 IntakeMidterm Intake 3Term 4 IntakeMidterm Intake 4
202513 January17 February14 April19 May14 July18 August13 October17 November
202612 January16 February13 April18 May13 July17 August12 October16 November
202711 January15 February12 April17 May12 July16 August11 October15 November
202810 January14 February10 April15 May10 July14 August9 October13 November
*The Graduate Diploma of Management (Learning) does not have midterm intakes.

Course Requirements

Qualification

 

 

English Language
Minimum Age

Have completed BSB52415 Diploma of Marketing and Communication OR have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have four years equivalent full-time relevant work experience.

IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

78 weeks
60 weeks (20 hours per week x 60 weeks – 1200 hours, including part blended learning)

Course Structure

TypeUNIT CODES UNIT NAMES
Core (4 Units)
BSBMKG621Develop organisational marketing strategy
BSBMKG622
Manage organisational marketing processes
BSBTWK601
Develop and maintain strategic business networks
BSBMKG623
Develop marketing plans
Elective (8 Units)
BSBSTR601
Manage innovation and continuous improvement
BSBFIN501
Manage budgets and financial plans
BSBCMM511Communicate with influence
BSBMKG626
Develop advertising campaigns
BSBOPS601
Develop and implement business plans
BSBMKG625
Implement and manage international marketing programs
BSBMKG624
Manage market research
BSBCRT611
Apply critical thinking for complex problem solving

Course Requirements

Qualification

 

English Language
Minimum Age

Have completed BSB42415 Certificate IV in Marketing and Communication OR have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent OR have two years equivalent full-time relevant work experience.

IELTS 5.5 or higher with a minimum of 5.0 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

78 weeks
60 weeks (20 hours per week x 60 weeks – 1200 hours, including part blended learning)

Course Structure

TypeUNIT CODESUNIT NAMES
Core (5 Units)
BSBMKG541
Identify and evaluate marketing opportunities
BSBMKG542
Establish and monitor the marketing mix
BSBPMG430
Undertake project work
BSBMKG552
Design and develop marketing communication plans
BSBMKG555
Write persuasive copy
Elective (7 Units)
BSBMKG543
Plan and interpret market research
SIRXMKT006
Develop a social media strategy
BSBCMM511
Communicate with influence
BSBOPS504
Manage business risk
BSBMKG435
Analyse consumer behaviour
BSBMKG546
Develop social media engagement plans
BSBTEC404
Use digital technologies to collaborate in a work environment

Course Requirements

Qualification
English Language
Minimum Age

There is no minimum qualification required for entry into this course
IELTS 5.0 or higher with a minimum of 4.5 in each band or equivalent
18 years of age

Course Duration

Total CRICOS Duration
Contact Weeks

52 weeks
40 weeks (20 hours per week x 40 weeks – 800 hours, including part blended learning)

Course Structure

TypeUNIT CODESUNIT NAMES
Core (6 Units)
BSBMKG439
Develop and apply knowledge of communications industry
BSBCMM411
Make presentations
BSBMKG435
Analyse consumer behaviour
BSBWRT411
Write complex documents
BSBCRT412
Articulate, present and debate ideas
BSBMKG433
Undertake marketing activities
Elective (6 Units)
BSBPMG430Undertake project work
BSBOPS404
Implement customer service strategies
BSBTEC303
Create electronic presentations
BSBMKG434
Promote products and services
BSBMKG440
Apply marketing communication across a convergent industry
BSBPEF402
Develop personal work priorities

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